JJW Marriott × Marimekko “Stay in the Moment”
Pop-Up Activation

Two Brands, One Experience

What happens when JW Marriott’s mindful approach to well-being meets Marimekko’s joyful world of design? Stay in the Moment brought the two brands together in a limited pop-up in Shanghai, transforming the space into a playful, nature-filled environment built around creativity, reflection and discovery.

Guests could spin an affirmation wheel and receive a message from either brand, create scented sachets with JW Marriott’s signature fragrance or herbs from the JW Garden, and use Marimekko fabrics to make something of their own — even a colorful scarf for a four-legged companion. They could pause over coffee and pastries, browse the Marimekko retail corner, share a thought in the Book of Gratitude, try their luck, or write a letter to their future selves to be returned three months later.

Together, these small interactions turned The Dance of Nature into an experience that invited people to slow down, play, create and enjoy the moment in their own way

The Dance of Nature

The creative concept began with a simple image: plants moving together like friends in a gentle dance. Light, graceful and full of unexpected movement, The Dance of Nature became a way to connect the two brands through ideas they naturally share — presence, joy, creativity and a closer relationship with the natural world.

From this idea, we developed the visual language for Stay in the Moment. Organic botanical forms frame the key visual and continue throughout the pop-up, while soft natural tones and touches of JW Marriott’s brand palette create a calm backdrop for moments of play and discovery. The same sense of movement extends into the space through oversized paper flowers and living plants, allowing the campaign identity to grow from a graphic idea into a physical environment.

When the Key Visual Came to Life

The visual language of The Dance of Nature extended far beyond the campaign artwork. Its oversized leaves and flowers appeared throughout the pop-up, turning the graphic identity into a three-dimensional world guests could move through, photograph and experience.

At the center of the space, we created a large-scale paper installation by hand especially for the event. Sculptural flowers and leaves rose through the room alongside living greenery, transforming the central area into a Serene Space — a place where guests could sit among soft, leaf-like furniture, slow down and simply spend a moment within the installation. The result made the original key visual feel almost as though it had grown out of the page and into the room.

A Pop-Up Made to Be Experienced

Throughout the day, the pop-up unfolded through a mix of activities, workshops and moments of discovery. Guests could explore dedicated photo spots, take part in hands-on creative sessions, spend time in the JW Garden and discover different ways of interacting with the ideas of nature, mindfulness and play.

Food and beverage became part of the experience too, with a specially created selection by the team at JW Marriott Marquis Pudong Shanghai, presented with the same attention to nature and visual detail as the surrounding space. With a lively flow of guests throughout the pop-up, workshops running across the day and something new to discover around each corner, the activation became a social, interactive experience rather than a space designed simply to be see

Planning Your Next Event or Brand Experience in China?

Every successful event begins with a meaningful idea and the right team to bring it to life. Whether you are planning a corporate gala, brand activation, conference, product launch or large-scale event in China, our team can help bring your ideas to life.

From creative concept development and event design to production management, technical coordination and on-site execution, Evenage provides end-to-end event solutions for international brands creating memorable experiences in China.

If you are looking for a local event production partner in Shanghai or across China, we would be happy to discuss your upcoming project.

Let’s create something meaningful together.