Creating brands and immersive brands experiences

The goal for the JW Marriott Marquis Hotel Shanghai Pudong's 5-year anniversary celebration was to create a brand activation that highlighted the hotel’s elegance, transformation, and sustainability. The event had to align with the sophisticated, luxurious identity of JW Marriott while emphasizing a theme of renewal and growth.

Creating brands and immersive brands experiences

We designed a concept inspired by the "Wings of Nature," drawing from the tranquil beauty of the JW Garden and the symbolic grace of butterflies. The visual concept was brought to life through elegant decor, lighting, and immersive audio-visual elements that celebrated nature’s delicate balance, transformation, and beauty.

Creating brands and immersive brands experiences

Every element of the event was thoughtfully crafted to reflect the theme of transformation. From the meticulously designed butterfly-inspired decor to the eco-friendly touches that aligned with the hotel’s commitment to sustainability, every detail added to the sense of renewal and environmental consciousness.

Creating brands and immersive brands experiences

To enhance the immersive experience, the event featured a live band, harpist, and models adorned in custom-designed costumes. These elements harmoniously complemented the "Wings of Nature" theme, enriching the celebration and leaving a lasting impression on attendees.

Creating brands and immersive brands experiences

The event captured the attention of attendees with its seamless blend of elegance and nature-inspired aesthetics. The "Wings of Nature" theme provided an immersive experience that not only celebrated the hotel's five-year milestone but also resonated with guests on an emotional level, reinforcing JW Marriott's dedication to luxury, innovation, and sustainability.