Connecting Global Teams Through a Complete Automotive Experience

ZF Aftermarket invited Evenage to design and produce a three-day conference and test drive event in Shaoxing, China, bringing together international teams, customers and partners for a strategic business gathering.

The project combined conference production, customer experience design, venue coordination, automotive test drive activities, gala dinner production and full event management — creating one connected experience across multiple locations.

Challenge: Delivering a Complex Automotive Event Within 20 Days

The biggest challenge was the extremely short preparation timeline. With only 20 days to plan and execute the entire project, we were responsible for building a complete event experience from the ground up.

The team needed to identify and secure the right locations across China, including a suitable automotive track for the test drive programme, hotel accommodation and event venues that could support both business meetings and customer experiences.

The project required careful coordination between ZF’s international team travelling from Germany, local customers and partners, suppliers, and multiple production teams — all while ensuring every detail reflected ZF Aftermarket’s brand standards.

Turning a Complex Plan Into a Seamless Three-Day Experience

With a clear vision from the ZF Aftermarket team, we worked together to transform the three-day programme into a complete customer experience combining business, technology and hands-on interaction.

One of the key elements was the test drive experience. We designed and branded four dedicated stations where customers could explore ZF Aftermarket’s equipment through real driving scenarios. To make this possible, we coordinated the transportation of vehicles from Shanghai, arranged professional drivers, managed equipment installation and carefully planned the entire flow of the experience.

At the same time, we transformed the hotel venue into a fully branded environment for conferences and workshops, ensuring that every space — from meeting rooms to guest areas — reflected ZF Aftermarket’s identity.

The three-day event brought together conference sessions, workshops, test drive activities and a gala dinner, creating a complete journey for international guests, local customers and partners.

Turning Business Meetings Into Shared Experiences

A successful event is not only about bringing people together in one place — it is about creating moments that help people connect.

For ZF Aftermarket, this three-day experience combined strategic discussions, product exploration and personal interaction, allowing customers and partners to engage with the brand in a completely different way.

From the conference room to the test track, every element was carefully connected to create an experience that reflected ZF Aftermarket’s commitment to innovation, quality and customer relationships in China.

Planning Your Next Event or Brand Experience in China?

Every successful event begins with a meaningful idea and the right team to bring it to life. Whether you are planning a corporate gala, brand activation, conference, product launch or large-scale event in China, our team can help bring your ideas to life.

From creative concept development and event design to production management, technical coordination and on-site execution, Evenage provides end-to-end event solutions for international brands creating memorable experiences in China.

If you are looking for a local event production partner in Shanghai or across China, we would be happy to discuss your upcoming project.

Let’s create something meaningful together.