Creating brands and immersive brands experiences

Our objective was to plan and execute a 3-day conference and test drive event for ZF Aftermarket in Shaoxing, China. We needed to select ideal venues, including tracks, hotels, and restaurants, while branding the spaces to align with ZF Aftermarket’s identity. Coordinating the logistics for a German team traveling to China was also a key challenge to ensure a smooth event flow.

Creating brands and immersive brands experiences

Despite the tight 20-day timeline, we successfully coordinated every aspect of the event, including selecting one of Shaoxing’s top tracks for the test drive sessions. The conference, test drive activities, gala dinner, and smaller workshops were planned.

Creating brands and immersive brands experiences

The event was highly praised for its organization and attention to detail. The immersive experience, alongside efficient logistics and seamless branding, contributed to the overall success of the event, leaving a lasting impression on ZF Aftermarket’s team and guests.