ZF Aftermarket Conference & Test Drive Event Production in Shaoxing, China

Creating brands and immersive brands experiences

Our objective was to plan and execute a 3-day conference and test drive event for ZF Aftermarket in Shaoxing, China. This included selecting the right venues, such as tracks, hotels, and restaurants, and branding the spaces to align with ZF Aftermarket’s identity. Coordinating logistics for the German team traveling to China was a critical part of ensuring the event ran smoothly.

Creating brands and immersive brands experiences

Despite a tight 20-day timeline, we successfully managed all aspects of the event, including choosing one of Shaoxing’s top tracks for the test drive sessions. The event included the conference, test drive activities, a gala dinner, and smaller workshops.

Creating brands and immersive brands experiences

The event fostered stronger relationships between ZF Aftermarket and its customers, while also giving the internal team a clear understanding of the strategy for the upcoming year. Participants were not only immersed in insightful discussions and hands-on workshops, but also had the chance to experience the company’s products in action, testing them in real-world conditions. This interactive experience left everyone engaged and eager for what’s to come in the future.